The Benefits of Working with a Marketing Agency

Like most visitors to the Sage Marketing Group blog, you are a trusted marketing executive. To get where you are in your career, you likely have a college degree or two in business or marketing. And we’re not going to take any guesses – we know you’re good at what you do.

But when it comes to marketing your products, services, or company, can you do everything?

When you were in school learning about positioning statements and SWOT analyses, did you also learn to be proficient in graphic design and fine arts? Journalism, technical writing, and creative writing? Web design and web programming? Digital marketing? Social media? (Some of those fields probably didn’t even exist when you went through college.)

This time we’re guessing the answer is no.

But nobody expects you to be able to do all that. That’s what a marketing staff is for, right? However, for you to have the capabilities on your staff of a marketing agency, you’d need to hire an entire marketing agency worth of staff.

When You Already Have a Marketing Staff

If your company or your budget is big enough, you have a support staff of perhaps a marketing coordinator, a graphic designer, and/or a web designer who have the knowledge and talent to help you with many marketing tasks.

But what do you do for media placement? Complicated tradeshows? PPC campaigns? Video for your website? Marketing automation campaigns? Even companies with complete marketing departments need to fill in the gaps every now and then.

That’s where a relationship with a marketing agency can be beneficial, complementing your staff via a virtual department. You’ll typically be given one designated contact that provides you with access to personnel with talents and capabilities that you don’t have on staff.

Save time

You turn project ideas over to the marketing agency and voilà! They come back as completed projects. Other than granting your approval on concepts and direction a few times along the way, you can get on with the rest of your job and have to worry about nothing.

Save money

You get access to creative marketers with a variety of different talents without having to hire a variety of full-time employees.

When You Are a Marketing Department of One

Like there are many companies with fully staffed marketing departments, there are also those that have a staff of one. If you are one of those solitary marketers, you’re likely aware that companies like Google, Wix, and VistaPrint have made it a whole lot easier for you to tackle project work on your own with templates and easy-to-follow instructions. You may also have developed a network of freelancers to help with projects outside your comfort zone.

But while you’re taking care of big-picture tasks and working on long-term marketing strategy, do you really have the time to manage individual freelancers or complete the projects while presenting your company with the image it deserves?

Marketing agencies are staffed with a plethora of talented folk that specialize in the tasks that you may have only dabbled in. They can get things done faster – and likely better – than you would have the chance to do on your own or even have a disparate group of freelancers put together. Even if you need something completely out of the ordinary, if your marketing agency can’t do it, likely they have relationships with someone who can. And they can manage the process of getting it done so you don’t have to worry about it.

Save time

You turn project ideas over to the marketing agency and voilà! They come back as completed projects. Other than granting your approval on concepts and direction a few times along the way, you can get on with the rest of your job and have to worry about nothing.

Save money

You get access to creative marketers with a variety of different talents without having to hire a variety of full-time employees.

(Wait – haven’t I seen those before? Yes, you have. Working with a marketing agency can help you save time and money, no matter who you are.)

A Relationship with Benefits

While you’re reading this on the website of a marketing agency, we’re not advocating that a relationship with a marketing agency is absolutely right for everyone. But for many companies, it has benefits. By outsourcing your project work to an agency, you can focus on understanding your industry and the position your company plays within it to help you develop a stronger marketing message and better reach potential customers.

If you’re still not sure about working with an agency but you’d like to know more, we’d be happy to sit down with you and talk about how an agency might be able to make marketing your company – and your job – a little easier.

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